Search Engine Optimization or SEO is the process by which multiple factors on a website are tested and optimized to get that site ranking for specific search terms. That is quite a mouthful we know! Put simply, SEO involves developing a relationship between your website and search engines like Google, Bing, and Yahoo.
The primary function of search engines is to find you the most relevant information related to a user's query. SEO helps to inform the search engines that the information on your site is what the user is seeking. Without SEO you lose control over what your site is ranking for and how high up the list your site appears.
Search Engine Usage and Facts
These statistics are the tip of the iceberg when it comes to reasons why a well executed SEO strategy is vital to marketing efforts.
If you want your business to start taking advantage of all that these networks offer, JMP can help.
How can JMP help my business with our Local SEO efforts?
At Jaded Moose Productions, we have over six years of experience helping businesses all over Metro Detroit with their local SEO rankings. We have proven methods for selecting and targeting keywords that deliver results. We don't sell snake oil SEO, and we don't hide what we are doing for you. We offer transparent reporting of monthly tasks along with progress reports that clearly define the direction and goals of our efforts.
Contact JMP today to learn more about what we can do to get your website ranking and producing results. You can also continue reading to learn more about our SEO Magnifier Package.
The JMP Site Magnifier Package
Site Magnifier Includes
Content Creation & Optimization
SEO is all about content. What your page says and how it says it has a major impact on what keywords you rank for and where you rank. Creating the initial content is only the start, we then optimize and fine-tune the arrangement and wording within the content to increase your rankings and get you more organic traffic.
Along with content the way your site functions and the code that builds your site are also important factors when it comes to rankings. Many invisible site elements have a significant impact on how well your site ranks. We know what to look for and how to fix any issues we find.
Conversion Rate Optimization (CRO)
Even if your content and functionality are perfect if users can't understand the flow of your site they won't stick around long enough to convert into a client. We use A/B testing to improve usability and layout, which increases time on site and leads to more conversions.
One factor search engines look at to determine relevance and authority is the number of external websites linking to your content. We will find current authorities in your market and work to get links to your landing pages in their content. Proving to the search engine gods that you not only offer the right information but you are the best place to send users.